NLP Comprehensive presents

Own It

A 30-day sprint to own your choices,
relationships, experience and life.

Founding member price

$197

Price increases for the next group

Yes — I'm Ready to Own It

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The gap nobody talks about

You know the techniques.
You've done the courses.
You've had the insights.

So why does the old pattern still show up when the stakes are high?

Because knowing something and living it are two completely different things.

Stage 1

Unconscious incompetence

You don't know what you don't know.

Stage 2

Conscious incompetence

You can see the gap. It's uncomfortable.

Stage 3

Conscious competence

You know the tool. You have to remember to use it.

← Most people stop here

Stage 4

Unconscious competence

Not something you do. Something you are.

← This is Own It

Own It is built to close that gap. In 30 days.

Why Tracy built this

She didn't learn applied NLP in a training room.

Her daughter Amber was diagnosed with anorexia. After a three-week hospital stay at Stanford, Amber came home. NLP was the largest part of her treatment plan — which meant Tracy had to watch her language, every word, internal and external, every moment of every day.

At the same time, her mom was in chemo. Her stepdad was fighting a near-catastrophic infection that almost took his arm.

She had no choice but to recode everything coming in before it could go negative. Reframe every thought as she was having it. Move to the next action before fear could stop her.

And somewhere in those months, it stopped being something she was doing. It became something she just was.

A few years later, their house burned down in a wildfire. She was in a motel room at 1am watching it burn on social media. Five minutes. Eyes wet. Two friends who are really family. And then back to figuring out what to do next. Later that week the evacuation center got evacuated when the fire shifted. They packed up and moved. Still fine.

None of those moments were tragic. They all just were. Things to go through.

— Tracy Hoobyar

That's not exceptional. That's trained. And Own It is the shortcut Tracy never had.

What's inside

Everything you need to make the shift permanent.

Daily email + audio

Every day for 30 days...one reframe, one experience, one question. 5 to 10 minutes. Something you do, not just consume.

4 weekly live calls with Tracy

Not lectures. Experiences. You bring your real life, your real stuck points, your real questions.

Private community

People doing the same work at the same time. Accountability and the mirror of watching others change in real time.

14-day Life Hack Lab trial

Tracy's membership for people who want to keep living this way after the sprint ends. Included free.

14 days of direct Voxer access after the sprint

When real life shows up, and it will, you have somewhere to take it. This is what it feels like to have a coach in your pocket. Tracy charges $497/month for Voxer coaching. You get 14 days included.

The 30-day arc

Transformation isn't random.
It has a shape.

Week 1

Awareness

Where are you actually? What do you actually want? Not generally. Specifically. We identify the exact moments, the exact patterns.

Week 2

The Gap

Honest look at the distance. Who has been driving? This is the uncomfortable week. Also the most important one.

Week 3

The Drive

New behaviors. New mindset. Working the levels of change so the shift happens at the identity level, not just behavior.

Week 4

Own It

Cementing the new identity. Building habits that make it permanent. Leaving as a different person than you arrived as.

This is for you if...

You're ready to stop knowing and start living it.

  • You've done the personal development work and you're tired of knowing things you aren't fully living yet.
  • You want NLP to be a lifestyle, not a toolkit you pick up when things go wrong.
  • You're ready to stop being a victim of your day and start owning it.
  • You want someone in your corner who has actually lived this, not just taught it.

This is not for you if...

This takes real daily work.

  • You're looking for a course to consume and set aside.
  • You're not willing to show up daily for 30 days.
  • You want theory without practice.

Join Own It

One decision.
30 days. Everything changes.

30 days of daily content included

4 live calls with Tracy included

Private community included

14-day Life Hack Lab trial included

14 days Voxer access with Tracy included

Founding member price

$197

Price increases for Group 2

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Own ItOwn It is a 30-day applied NLP sprint to help you stop letting your day run you. Through daily prompts, short audios, live calls, and community support, you’ll build awareness, shift patterns, and start owning your choices, relationships, experience, and life.
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A PDF with 30 days of prompts that mirror the sprint content. One prompt per day, space to write. Pairs perfectly with the daily audio.
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A PDF with 30 days of prompts that mirror the sprint content. One prompt per day, space to write. Pairs perfectly with the daily audio.
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Own ItOwn It is a 30-day applied NLP sprint to help you stop letting your day run you. Through daily prompts, short audios, live calls, and community support, you’ll build awareness, shift patterns, and start owning your choices, relationships, experience, and life.
$197.00
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Don't sprint without it:
The Own It Daily Journal
$17.00
A PDF with 30 days of prompts that mirror the sprint content. One prompt per day, space to write. Pairs perfectly with the daily audio.
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Tracy Hoobyar

NLP Master Practitioner · Leadership Coach

Tracy didn't learn applied NLP in a classroom. She learned it in the middle of the hardest years of her life — and she has spent two decades figuring out how to give other people the shortcut she never had. Own It is that shortcut.

Questions? tracy@tracyhoobyar.com

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